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| Action from Limerick last year |
There isn't much excitement or hype around the
International Rules this year. The media spotlight has mostly been focused on the Presidential election and the recent flooding. Also the Dubs aren't ready to move to the next challenge. They still want to bask in their All-Ireland victory. Last year, the failure to generate hype could be partially blamed on the fact that the Daily Mail was the official sponsor. Obviously other newspapers aren't eager to put a competitor's logo on the front page. What's the problem this year?
